First "Behind The Scene" Of My Store

Revenue (28. Mai–4. Juni): 893,84 $

Ad Spend: 973.12 EUR

Hey everyone, Noah here from the Ecom Era Show.

I will try to keep it short but still talk about everything I did. If you have any recommendations, or things I should try/ update about the newsletter or my business feel free to reply to this email.

I launched my ads on the 28.

I launched 4 different creatives, each in its on ad group and one with all creatives combined in one ad group.

Day 1 Results (28.).:

Results were pretty good. 112€ Ad Spend and $226 in Revenue.

Next day wasn’t that good and also something I noticed multiple times.

Day 1 performs really good, day 2 tanks. I’m not sure why this is but I also saw a video of Noah Brewer who talked about relaunching new campaigns every day because they tend to perform better than already running campaigns.

Day 2 Results (29.):

It actually missed 2 sales.

That day I spend 160€ for ads and made back 152$. Not really exciting.

I also noticed a huge issue with my ads.

CPC’s were waaaay to high. I sometimes paid 2-6€ PER CLICK!!

I tried different combinations as you will see in the following days.

Day 3 Results (30.):

Made a total of 2 sales for 152$. And spend 160€.

Same as the day before, letting stuff run isn’t really helping the ads get better.

I might have to kill earlier and relaunch more often.

(Another product I semi scaled but had to stop because of ad cost, I duplicated all profitable ad sets into a new campaign which performed way better.)

As you can see I tried launching the ads in a single ad group or combined to get the ad cost down.

So I launched a few new ad groups in the hope that the combination will help the performance as you will see on day 4.

Day 4 Results (31.):

Spend close to 200€ and made 140$ in sales. Nothing was really going as planned to be honest.

And also this was the point where the normal dropshipping mindset kicks in.

It’s not profitable → Find next winning product.

But I know that the product is hot rn.

My issue are bad performing ads. It’s not the product.

My hook rate and hold rate are terrible.

Also, on the store I launched my first split test using google optimize. I tried using a testimonial as product title.

Both sales that day came from the testimonial product.

Day 5 Results (01.):

Day 5 comes around. I tried duplicating the best creative (based on sales) into a new campaign.

CPC’s way to high.

Performed not at all and made 0 sales with 112€ in ad spend.

Day 6 Results (02.):

I killed all adgroups the night before and relaunched 2 ad groups with one 50$ budget and 100$ budget.

Idea was that tiktok can better optimize with higher budgets. For this I combined all my new ads I thought would perform better.

That day 0 sales again. Nothing I tried was performing, but also I noticed that my ads were not improving.

Something of what I was doing on my ads was bad.

Day 7 Results (03.):

I then thought that I might try 50$ CBO.

But as you can see nothing really popped off.

Ad costs were a little lower but not really good and also store performance in regards to Add To Carts was terrible with CBO so I killed it.

Day 8 Results (04.):

So that day I created new ads based on my competitors script.

Before I was using influencer voice overs and the original sound of the clips where they talked.

I removed all sound and used the tiktok voice as voiceover.

Combined my best creative based on soft metrics C5 and the new one C13.

62€ in spend and 222$ in revenue.

I will now analyze why this performed as it did and will update you next week.

I also noticed that its kind a hard going back one week completely with memory.

I think I will document all my thought the day I make the change.

I hope you liked this and we will see us next week.

Ciao